The 2015 Hyundai Genesis, for sale in Portland at Dick’s Hillsboro Hyundai, represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. For further information, please contact us at (855) 818-5883.
The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC®, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S. The new Genesis will be built at Hyundai’s Ulsan, Korea plant, with U.S. sales beginning in the spring.
“Hyundai is proud to bring our next-generation Genesis sedan to eager U.S. consumers in just a few short months,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “Market expectations for the new Genesis are understandably high, and we’re confident the Genesis’ combination of superb dynamics, bold design, class-leading safety and driver-focused technologies will exceed those expectations by a large margin.”
FLUIDIC SCULPTURE 2.0
Since its 2009 debut on the Sonata sedan, Hyundai’s Fluidic Sculpture design philosophy has been continually enhanced and refined, progressively influencing every model in the Hyundai line-up. The all-new Genesis will be the first Hyundai to embody Fluidic Sculpture 2.0, the second-generation of this convention-shattering design theme.
Fluidic Sculpture 2.0 encapsulates a trio of main design elements: fluid aesthetics, the modern Hyundai look, and a premium ambience. Fluidic forms are still present but with a more refined and precise presentation. This latest design philosophy is adaptable to a wider range of vehicle types and sizes, from CUVs to premium-luxury flagships. The all-new Sonata sedan, to debut later this year, will also clearly manifest the Fluidic Sculpture 2.0 design philosophy.
The 2015 Hyundai Genesis expresses a truly modern design through distinctive exterior styling with a sleek, upscale appearance. Evoking a premium feel, the design cues display a new Hyundai family aesthetic: simple and harmonious design with refined fluidic elements. The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Design surfaces convey a kinetic elegance, relying more on voluminous body sections than surface details to create dramatic forms. Proportions demonstrate a long dash-to-axle length, longer wheelbase and shorter overhangs than its predecessor. These proportions clearly convey the performance rear-drive configuration beneath the sheetmetal.