Potential Portland Ford owners, you are going to love this! The company will reportedly launch a massive sale called the “Friends and Neighbors Pricing Event” running from November 3 through January 4, according to a leaked document obtained by The Detroit Free Press. The campaign will offer no-haggle, X-plan pricing to the general public, plus additional incentives for certain models.
Covering new 2014 through 2016 Fords, the discounts could mean hundreds or even thousands of dollars off for consumers. For those willing to wait a little longer, the automaker plans even bigger incentives on Black Friday. According to The Detroit Free Press, the extremely popular F-150 is included, but unfortunately Ford won’t extend these bargains to some performance or commercial models. The document doesn’t mention whether Lincoln is also included.
The Blue Oval wants a big sales jolt for the end of the year; so don’t expect these incentives to be a secret. Ford reportedly will build a big marketing campaign around the sale.
Ford’s aggressive pricing strategy arrives hot on the heels of its best quarterly financial results ever with a net income of $1.9 billion. The figures included big successes like the best Q3 for the F-150 since 2006, and this sales event is clearly meant to keep the good times rolling for Ford.