Millions are spent trying to craft the perfect Super Bowl commercial. Humor and celebrities are paired to create an advertisement that will live on in the cultural zeitgeist. Ford’s Super Bowl LI ad, rather than focusing on a specific product, sets out to showcase the company as a whole.
The commercial opens with an unfortunate skier stuck on a lift. This is followed by varied but similar situations, including a kite jammed in a tree, a man marooned on a roof, and a boat stranded in the water. Actor Bryan Cranston provides a short narration about Ford’s development of various mobility solutions. The takeaway is that Ford is working on more than just traditional automobiles, including EVs, ridesharing, and autonomy.
It’s an interesting commercial that’s less humor and more about increasing public awareness of Ford’s new direction. The commercial is set to air this Sunday just before kickoff.