Honda’s 2017 Super Bowl ad features celebrity yearbook photos

Honda is bringing out an all-star cast for its Super Bowl LI commercial. The teaser video revealed Tuesday featured a high-school aged Steve Carell, but the final ad, “Yearbooks,” brings in Amy Adams, Viola Davis, Missy Elliott, Tina Fey, Magic Johnson, Jimmy Kimmel, Stan Lee, and Robert Redford to show off their school-age charm. The ad closes with a promo for the all-new Honda CR-V.

The ad features celebrities portraying yearbook versions of themselves, done through the use of vintage photographs, 3D scans, and footage from visual-effects. The end result is slightly uneven, but it’s a partial look at what all of these people were like before their fame. It ties in with Honda’s tagline, “The Power of Dreams,” as each person gives promotes the idea that dreams are in fact achievable. A brief, black and white image of the first-gen CR-V leads into the final shot of the all new model.

Honda’s ad is set to air during the first break of the second quarter. This is the CR-V’s third appearance at the Super Bowl, with the first generation model airing two decades ago at Super Bowl XXXI.

[Source: Autoblog]

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